INTRODUCING RIDDELL HER FIT CLEATS DESIGNED FOR WOMEN AND GIRLS IN FOOTBALL
Well-recognized footwear company, LJO, teamed up with Riddell for new line of cleats developed for female athletes to address their increased participation in the sport.
DES PLAINES, IL (AUGUST 27, 2025) – Riddell, the industry leader in football helmet technology and sports protection innovation, in collaboration with Leif J. Ostberg (LJO) are proud to announce the launch of Riddell Her Fit Cleats – a first-of-its-kind cleat line engineered specifically for female athletes in both flag and tackle football. This release marks a significant milestone in Riddell’s commitment to supporting the growing community of women and girls in the sport.
Every detail of Her Fit Cleats was developed with the female athlete in mind. Led by an all-female product team with personal experience as athletes and professionals, the design process prioritized performance, fit, and comfort. The result is a cleat that’s not only made for her—but made with her—to support the speed, power, and agility she brings to the field.
“Women’s flag football is growing rapidly, but the gear designed for women has been limited, often relying on unisex or men's options that don't meet the unique needs of female athletes” shares Maggie Baumann, Vice President of Product Development at LJO. “LJO is proud to launch the first women’s Riddell football cleats—engineered on a women’s-specific last, with a seamless sock-knit fit and bold, sport-driven colors. This program was brought to life by our talented team of female designers and developers, combining performance, fit, and style made just for her.”
Riddell Her Fit Cleats accommodate the unique shape of the female foot—wider in the forefoot, narrower in the heel, and higher in the arch. Recognizing that no two athletes are the same, the cleats also provide a customized feel that reduces pressure points, enhances comfort, and boosts performance with every step.
“Her Fit Cleats are more than just footwear—they’re a reflection of Riddell’s belief that every athlete deserves gear that protects, performs, and inspires confidence,” said Michael Oller, Executive Vice President of Revenue and Customer Experience. “This product reinforces our investment in the future of women’s football and our mission to equip all athletes with what they need to succeed.”
Her Fit Cleats are now available for purchase at Big 5 Sporting Goods. For more information, visit https://content.riddell.com/herfit/ and follow @RiddellSports on Instagram, X, Facebook, TikTok, LinkedIn, and YouTube.
About Riddell
Riddell was founded with a goal of giving back to the football community while advancing and improving athlete protection. As the long-standing leader in football head protection and protective athletic equipment for 95 years, Riddell is leading the game to a strong future by creating a path to next generation protection. Riddell also offers best-in-class reconditioning services to help ensure athletes have access to clean, sanitized, and recertified equipment. Off the field, Riddell’s licensed collectibles business is regarded as the cornerstone of football collectibles for fans and collectors of college and the NFL.
Contacts
Erin Griffin, Senior Vice President of Marketing & Communications, Riddell
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